SMART VALOR - Exchange and App

SMART VALOR

Swiss cryptocurrency exchange platform focused on secure digital asset trading across web and mobile experiences.

Role
Senior Product Designer

Timeline
20-24 months

Platforms
iOS · Android

Responsibilities
- Product Strategy
- UX
- UI
- Design System
- Prototyping

The challenge

SMART VALOR was growing across multiple products, but both the exchange experience and mobile ecosystem introduced friction for users.

The existing exchange contained complex workflows, inconsistent navigation patterns, and usability issues that created barriers for both experienced and non-technical users.

At the same time, the team needed a new mobile experience built from the ground up that could simplify trading actions without compromising security or functionality.

My role

I led both the redesign of the existing exchange platform and the creation of a new mobile trading experience.

I worked closely with product managers, engineers, and stakeholders to conduct user research, define personas, map user journeys, create information architecture, and deliver high-fidelity prototypes.

I also led the development of a unified design system to create consistency across web and mobile products.

The solution

Exchange redesign

I redesigned the existing exchange experience with a strong focus on usability, navigation, and reducing cognitive load.

Key improvements included:

• Simplified trading workflows
• Improved navigation and information hierarchy
• Optimized dashboard structure
• Better accessibility and usability patterns
• More intuitive interactions for complex trading actions


Mobile app 0 → 1

I designed a mobile-first trading experience from concept to launch.

Features included:

• Buy, sell and swap flows
• Real-time market updates
• Watchlists and portfolio management
• Guided onboarding experiences
• Contextual help and tooltips
• Secure transaction flows

Everything was designed around making crypto trading feel less intimidating and more accessible.

Outcome

The redesign and mobile launch helped improve both user engagement and platform usability.

Impact
- +25% increase in user engagement
- +20% increase in customer satisfaction
- +15% increase in conversion rates through A/B testing
- -20% reduction in support tickets
- -10% onboarding time
- +50% improvement in design consistency through a new design system
- +40% development efficiency through interactive prototypes

The result was a more unified ecosystem across web and mobile, transforming complex trading experiences into more intuitive user journeys.

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